Investment Opportunities

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Novart is USA based mobile game developer & publisher with an experience development team in Turkey. Turkey is becoming a major hub for casual game development attracting investors and companies like Zynga. Our mission is…

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Introduction

Novart is USA based mobile game developer & publisher with an experience development team in Turkey. Turkey is becoming a major hub for casual game development attracting investors and companies like Zynga. Our mission is to develop artificial intelligence and machine learning enabled gaming and non-gaming mobile applications with particular focus on predictive apps.

Our initial focus is to turbo charge our existing fortune telling apps (in the Turkish language) and introduce them in different languages starting with an Arabic version. Our predictive apps include soccer game prediction and soon to be launched horse race betting. We have a low-cost strategy to publish multiple gaming apps on a monthly basis.

Market Opportunity

According to the Global Games Market Report, the world’s 2.7 billion gamers will spend $159.3 Billion on games in 2020 and the market will surpass $200 billion by 2023. Consumers will spend 670 billion hours playing games on their mobile phones and 33% of all downloads were mobile games.

Fortune telling market is a very attractive segment in general but due to the current economic conditions around the globe. We have not spend any money on sales and marketing. Our target demographics are as follows:

Young adults and housewives between the ages of 18-54 who are frequent shoppers,

Into TV shows, and have at least one smartphone in the family. This persona is present.

Current Most Active Users’ Demographics

 80.6% Female, 19.4% Male
 63.2% Android, 36.8% iOS
 18-44 years in age
 Frequent Shoppers
 Media & Entertainment Fans

Business Model

Our recommendation engine is a Machine Learning (ML) engine that uses collaborative and content-based filtering. It uses content-based filtering which collects data from user interactions and then predicts the user’s subsequent action. After measuring the impact of initial predictions, the engine starts to use collaborative filtering. We use both steps to accurately predict user behavior. We have the ability to introduce a vibrant and engaging mobile game community that attracts and retains gamers, but also serves as a powerful distribution, testing and evaluation platform for game developers, which further enables us to monetize our user base. We develop, publish and operate games and generate game operating revenue.